Once you have come up with the right filters and parameters, take time to click on the ‘save search’ button. If you separate words with the term, “Or”, it will choose profiles that contain some, but not necessarily all, of the keywords. For instance, if you list keywords separated by the term “And”, the filter will search for profiles that contain all of the keywords. The order of the keywords, as well as the words you choose to separate them by, prioritizes and contextualizes the keywords in specific ways. Boolean – This filter allows you to choose several combined keywords to further customize your search.For example, “engineering,” “marketing,” etc. Function – This filter allows you to choose the types of work done by the people you’re hoping to contact.Seniority Level – This allows you to choose which tier of employees you target – from entry-level to CEO.Choose the ones best suited for finding your ideal customer. Industry – LinkedIn provides you with a lengthy list of predefined industry options.Geography – Search results typically default to global, so you’ll often want to limit the geographic location to just the areas you’re interested in prospecting.Some Sales Navigator filters you can choose include: Set the parameters too small, and you run the risk of missing out on potential customers that could be a good fit for your offer. Set the filters too broad, and you’ll be inundated with far more people than you could feasibly target. LinkedIn’s Sales Navigator offers a myriad of filters to help you more accurately target your core audience. The following Sales Navigator best practices should help start your Sales Navigator journey, while allowing you to refine and improve your searches along the way. Understanding how Sales Navigator works and is best used can be the difference between finding your ideal customer and wasting precious time conducting fruitless searches.
LinkedIn Sales Navigator gives sellers more robust search options, but this also means the tool comes with a bit of a learning curve. How To Optimize Results with These LinkedIn Sales Navigator Best Practices
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